MARKETING AND ADVERTISING

LEVEL OF EDUCATION

EFQ5

HOURS

2000 hours (2 courses)

FIELD OF STUDY

Trade and Marketing

OFFICIAL CERTIFICATE

Higher Technician in Marketing and Advertising

Admission Requirements

Information from the Department of Education at: TRIAEDUCATIVA.GENCAT.CAT

Entry requirements for vocational training are regulated by the regulations established by the “Departament d’Educació de la Generalitat de Catalunya”.

Individuals who meet any of the following requirements have direct access to the program:

  • Holding a Bachelor’s Degree
  • Holding the title of Vocational Training Technician or Higher Vocational Training Technician
    Professional or Specialist Technician
  • Having passed the second year of any baccalaureate modality.
    experimental
  • Having passed the university orientation course (COU) or the pre-university course.
  • Holding a high school diploma by having completed the unified polyvalent baccalaureate (BUP).
  • Holding any university degree or an equivalent one.
  • Having passed the university entrance exam for individuals over 25 years old.

Individuals who do not meet any of the mentioned requirements must pass an entrance exam.

To apply, you must be 19 years old or reach this age during the calendar year in which the exam is conducted.

Why INS Jaume Mimó

Knowledge of the business environment

  • Center with extensive knowledge of the business environment.
  • 3×2 in EFQ5 studies of International Trade and Transport Opportunity to obtain two degrees in three years (instead of 4 years).
  • Dual Vocational Training. Learn while working (link to the Dual Project page).
  • Mimo Work Market. We bring you closer to companies in a unique event.
  • Erasmus. Training or internship stays abroad with centers or companies in the sector. (Link to the Erasmus page)
  • Academic visits to local, national, or international companies to apply the concepts covered in the classroom.
  • Active and participatory learning methodologies.
  • Continuous assessment

Curriculum

The Higher National Diploma in Marketing and Advertising is a qualification authorized by the Department of Education of the Generalitat de Catalunya, as well as by the Ministry of Education and Vocational Training, valid throughout the national territory.

These studies enable individuals to define and monitor marketing policies based on commercial studies, to promote and advertise products and/or services through appropriate communication channels and media, while developing necessary advertising and promotional materials.

  • Customer, consumer and user service (66 hours)
  • Design and elaboration of communication material (88 hours)
  • Economic and financial management of the company (110 hours)
  • Commercial research (99 hours)
  • Field work in commercial research (55 hours)
  • Product and service launching (66 hours)
  • Digital marketing (110 hours)
  • Media and communication support (55 hours)
  • Marketing policies (110 hours)
  • Public relations and organisation of marketing events (66 hours)
  • English (132 hours)
  • Training and Work Orientation (66 hours)
  • Marketing and Advertising Project (99 hours)
  • Training in work centres (350 hours)

During the second year, there will also be hours of free disposition dedicated to working on concepts from the modules in the application of the International Trade Project.

For more information on the contents of the different modules, you can consult the official curriculum on the website of the “Departament d’Educació de la Generalitat de Catalunya”.

Schedule

The EFQ5 studies in Marketing and Advertising are from Monday to Friday in the afternoon, from 15:00 to 21:00

The course schedule will be provided by the tutor on the first day of classes.

METHODOLOGY AND ASSESSMENT

METHODOLOGY

We advocate for active and participatory methodologies where the student is at the center of learning.

Additionally, we employ digital tools that bring students closer to the current reality of the job market, enabling immediate and multi-platform access to the necessary documentation throughout the course.

Therefore, all students who have successfully completed the enrollment process will be granted access to the Clickedu platform during the first days of classes. Here, you will find different sections where you can access classroom documents, calendars, submit assignments, among other resources.

In those modules where the use of a textbook is necessary, the teacher will communicate the reference book at the beginning of the course so that the student can acquire it as soon as possible.

ASSESSMENT

The assessment of Vocational Training programs is continuous You can find more information here.

Career Pospects

Information from the Department of Education at: TRIAEDUCATIVA.GENCAT.CAT

In the Higher National Diploma in Marketing and Advertising at the Jaume Mimó Institute, professionals are trained to work in various sectors and can enter the job market as:

Moreover, with this diploma, you can access official university degree programs and potentially obtain the validation of ECTS university credits.

opinions

Do you want more information?

Fill out the form and we’ll respond to you as soon as possible